Smashbox, the Los Angeles-born cosmetics brand best known for its primers, is pulling out of the U.K. and Ireland, a key beauty market.
“An accumulation of challenges has sadly been greater than our business can withstand and we’ve needed to make the heart-breaking decision to now not accept orders within the U.K. and Ireland starting September 29, 2022. We’ve loved being a component of your creativity and expression and we’re endlessly grateful,” it posted on Twitter Wednesday.
A spokesperson for owner The Estée Lauder Cos. added that over recent years, Smashbox’s UK sales have been “impacted by changes within the brand’s retail space and placement, combined with competitive challenges,” but stressed that it would proceed to sell in various other markets world...
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