German luxury fashion label MCM has launched its second fragrance with Inter Parfums Inc.
Called MCM Ultra, the fragrance launched on the brand’s website and in MCM boutiques on Friday and can roll out globally and to the brand’s U.S. retail partners, including Macy’s and Saks Fifth Avenue, in August.
Infused with black currant, pink pepper, tonka bean, cedarwood and tuberose, the perfume retails for $75 for 30-ml., $90 for 50-ml. and $115 for 100-ml. The fragrance was crafted by perfumer Frank Voelkl, who said in an announcement that he sought to strike a “delicate balance” between floral and fougère elements with the scent.
“MCM has this different tackle luxury that connects so well with Gen Z and Millennial consumers,” said Baerbel Bureick,...
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