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December 2023

18 Dec

Glossier made beauty cool… after which the vibe shift

Glossier made beauty cool… after which the vibe shift
Marisa Meltzer’s recent book about Emily Weiss’s billion-dollar beauty brand charts the culture-defining rise of Glossier. Here, Naomi Attwood gives you a glimpse into the exposé I remember the launch of the primary ever Glossier products in 2014. I used to be the wonder editor of ASOS Magazine on the time and happened to be in Recent York, so attended the pop-up with my co-workers. Once there, having shelled out the obligatory $80 for a set of 4 products, the sales assistant snapped my picture and, in a surreal moment, Emily Weiss stepped onto the shop floor and photobombed me. Despite having paid through the nose for branded Vaseline and a twig that...
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