December 2023

Sephora has taken its marketing efforts to recent heights — and a recent medium. The retailer is debuting a documentary film this week called “The Fantastic thing about Blackness.” It chronicles the inception, decline and relaunch of Fashion Fair, which got here back to market last 12 months under the ownership of Desirée Rogers and Cheryl Mayberry McKissack. Sephora created the film in partnership with Vox Media’s Epic Digital and Vox Creative subsidiaries, in addition to Ventureland. It was subsequently acquired by HBO Max, where it should be available this week. “We were honored to accumulate Fashion Fair in 2019, a brand which ash a lot history and significance to the Black community. With this documentary, we're capable of share our journey of bringing...