December 2023

BeautyStat, the skincare brand founded by cosmetic chemist Ron Robinson, has inked a serious distribution deal to start out off the brand new yr. The brand will likely be going into 260 Ulta Beauty doors and online, with a deluxe trial size of its top product, the Universal C Skin Refiner, in all doors. Robinson, who launched the road in 2019 on Violet Grey, has slowly expanded distribution since then: his products are currently sold in BlueMercury and Nordstrom, amongst others. Ulta, though, is about breaking into recent consumer demographics. “Ulta is the right partner to assist us take that message, take our products to a bigger market and a bigger consumer base,” he told WWD. For Ulta Beauty, the brand’s partnership has...