Smelling good will not be enough. Fragrances at the moment are expected to lift moods, calm and even boost mindfulness — they usually’re swiftly being conceived with these and other functional attributes.
“The info we have now says that 80 percent of consumers are looking right into a approach to improve their wellness, and infrequently they don’t find it within the brands they use today,” said Matteo Magnani, chief consumer and innovation officer of world perfumery at Swiss fragrance and flavors supplier Firmenich. “This drives shifts in every category, from every brand.”
Amongst modern offers is Rochas Girl, billed as the primary 100% feel-good perfume. Ninety percent of the fragrance’s vegan formula, created by IFF’s Anne Flipo, stems from natural origin, and...
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