December 2023

Shiseido is alleged to be considering divesting a few of its North American makeup assets. The Japanese beauty group is considering selling Bare Minerals, Laura Mercier and Buxom, in accordance with several industry sources. A spokeswoman for Shiseido said, “As a matter of policy, we don't comment on market rumors or speculation.” A few of Shiseido’s makeup brands have struggled, especially Bare Minerals, which Shiseido took private in 2010 for $1.7 billion. Shiseido sales dipped globally on account of the COVID-19 pandemic, the corporate said. Sales within the Americas dropped 25.7 percent in 2020, despite the corporate closing unprofitable Bare Minerals stores. Divesting makeup assets would allow Shiseido to focus more on skincare, noted one industry source, which is a stated priority. Shiseido representative director,...