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January 2024

6 Jan

Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on

by Beautifaire101
Beauty, Featured
Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on
Macroeconomic concerns aren't any match for beauty’s mass market. Retailers, brand executives and analysts are anticipating an enormous 12 months ahead for the channel.  Along with makeup — which began to rebound last 12 months — being fully back, mass market retailers have found latest ways to distinguish, making themselves able to capitalize on any trade-down amid an uncertain economic backdrop. Beauty manufacturers are also spotting growth across all of the categories through which they play.  “The mass market is in a extremely interesting place,” said Wendy Liebmann, retail analyst and chief executive officer of WSL Strategic Retail, noting that while a recessionary environment will definitely affect consumer spend, brands and retailers stand to learn — so long as they've the fitting strategies...
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6 Jan

Neuroscents Create Emotions – WWD

by Beautifaire101
Beauty, Featured
Neuroscents Create Emotions – WWD
Too rushed to wander around amongst trees for his or her relaxing effect? Spritz on Forest Lungs, a fragrance from The Nue Co. billed to offer an analogous calming sensation, because of an olfactive component replicating the effect of phytoncides, plant-derived compounds. About six months’ stock of the scent was sold out in only eight days after its introduction, in accordance with Flo Glendenning, vp of product and sustainability on the U.K.-based company. “That product really tapped into something that individuals were craving,” she said. Forest Lungs is an element of a latest, rising area of interest of fragrance called neuroscents, that are created with an olfactive note or notes to elicit emotional responses which might be neurologically proven, increasingly with brainwaves. Neuroscents’ effects...
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