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January 2024

10 Jan

12 Wellness Trends for 2023 – WWD

12 Wellness Trends for 2023 – WWD
Bye-bye loneliness — the following wave of wellness trends are more likely to be social and technological. This week, the Global Wellness Summit released its annual Way forward for Wellness report, written by journalists, analysts, doctors, economists and concrete futurists. The Global Wellness Institute, a 501(c)(3) aiming to advertise worldwide wellness, also presented findings from its report, “Health, Happiness and The Wellness Economy: An Empirical Evaluation.” The report showed positive correlations between wellness spending and happiness, in addition to wellness spending and life expectancy.  The Way forward for Wellness 2023 report compiled 12 key trends that the GWS expects to drive the $4.4 trillion category this 12 months. Among the many trends, several commonalities got here up, including the importance of being...
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10 Jan

On TikTok, Silent Reviews Are the Recent Chatty ‘Get

On TikTok, Silent Reviews Are the Recent Chatty ‘Get
BeautyTok has found its first fixation of 2024. Silent reviews — wherein users compile their beauty products and wordlessly convey their thoughts on each through exaggerated gestures and facial expressions — have taken the app by storm. The trend first originated amongst TikTok’s area of interest reader community — also known as BookTok — in mid-December, when popular creators like Kara Hansen (@karaahansen) and Haley Pham (@haleypham) uploaded videos silently reviewing their 2023 reads and popular authors’ respective oeuvres. Now the phenomenon has made its strategy to beauty, with creators silently reviewing groupings of viral products TikTok has influenced them to try, corresponding to Glow Recipe’s Watermelon Glow PHA + BHA Pore-Tight toner — often presented to the silent...
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