On the heels of a giant 12 months for livestreaming in the wonder industry, Tatcha is jumping into the combination.
The skincare brand will probably be launching The Silk Powder, a recent skincare powder, on the wonder livestreaming platform Newness this week. It'll be on the market exclusively on Newness on March 4 before a wider launch on Tatcha.com and with Sephora on March 6 for $48. Tatcha is the primary brand to launch a product on the platform, each the brand and Newness confirmed.
“Traditionally, product development and launches occur in silos — a brand develops a product, then they launch the product after which they tell their customers about it. We’re so excited to have Tatcha as the primary brand...
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