Ipsy has grow to be considered one of the primary beauty corporations to follow up on commitments to Black businesses that it made in June, following the police killing of George Floyd.
Then, Ipsy said it will dedicate a minimum of $5 million to the event and amplification of Black-owned beauty brands. Now, the corporate has laid out its plan, which incorporates bringing in greater than a dozen Black-owned beauty brands for the corporate’s signature Glam Bags and making a $1 million fund for Black-owned brands to take a position in product sourcing.
Apart from the $1 million fund, a minimum of $4 million will go toward subsidizing the price of Glam Bag participation for the brands, and spending to “double the...
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