Stephanie Morimoto, owner and chief executive officer of wellness brand Asutra, bought the corporate in 2018, when the brand was still in its relative infancy.
Her former work as a consultant at a top firm and tenure as vice chairman of regional development at a nonprofit led her to some extent of utmost burnout, and ultimately served as a catalyst for her interest in self-care and wellness.
“I used to be working across the clock, traveling across the country and eating like crap. I attempted to vary the culture where I worked, and I used to be shut down,” Morimoto recalled at WWD’s Wellness Forum.
Seeing a necessity for change in each her own life and the cultural consciousness at large, Morimoto launched...
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