Coty Inc. has renewed two long running mass-market fragrance licenses.
The wonder company’s license agreement with Dutch fashion brand Mexx, which began in 2016, has been prolonged for not less than 25 years, encompassing all Mexx fragrances and colognes.
Mexx’s fragrance line was first launched in 2000 with Mexx Man and Mexx Woman. Today, it has grown to develop into considered one of the highest 4 fragrance brands in Germany. In 2023, it unveiled a series of limited-edition fragrances including Summer Bliss and Black & Gold.
At the identical time, Coty has renewed its license with German underwear brand Bruno Banani for 20-plus years.
“We're delighted to further strengthen our thriving relationship with Mexx. This long-term extension of our partnership will enable us to...
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