Between the sustained growth of dupe culture, skincare’s surprise sales swell — and the category’s latest Gen Alpha proponents — and the rise in U.S. social commerce and AI-driven personalization, the inner workings of the wonder industry are evolving rapidly.
On Thursday, CEW’s 2024 State of Beauty Report saw experts from Iced Media, CreatorIQ, Spate, Google, Mintel, NIQ and Circana present key themes and insights pertaining to the state of the wonder industry.
Here, the highest themes and takeaways.
From social commerce to AI, early adoption is vital
With social commerce forecasted to rake in $70 billion within the U.S. this yr alone, Iced Media founder and chief executive officer Leslie Hall dove into the TikTok Shop juggernaut. Beauty reigns...
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