February 2024

Hum Nutrition is heading to Goal.  The complement brand will now be available in all Goal doors with 4 of its bestselling products, including Flatter Me, $26, a digestive enzyme that breaks down food and controls bloating; Every day Cleanse, $26, a detoxing formula that promotes clear skin; Private Party, $26, a vaginal probiotic, and Hormone Balance, $26, an herb-based capsule that eases symptoms of premenstrual syndrome. Hum Nutrition will likely be shelved in Goal’s Beauty Natural aisle. While the brand had previously been available in retail, Goal is a serious step, in line with the team as they concentrate on expansion and nationwide accessibility.  “Once we checked out our data, we realized that the Hum [Nutrition] direct-to-consumer consumer and the Goal consumer...