March 2024

NYX Cosmetics founder Toni Ko, who sold the corporate to L’Oréal in 2014 for a reported $500 million, is making her return to beauty with Bespoke Beauty Brands, an “incubator” partnering with influencers to launch area of interest beauty brands. “My life goal is to construct one other successful company,” said Ko, who’s based in Los Angeles. “…I got here here after I was 13 years old, a first-generation immigrant.” With parents within the cosmetics industry, in retail and later working as wholesalers, Ko was immersed within the business growing up and would find yourself working for them full-time. On the age of 25, she saw a spot out there and, after receiving a $250,000 loan from her parents, began NYX Cosmetics. Any...