All the pieces’s coming up roses for the fragrance category.
After years of decline, sales of scent are on the rise again, providing pandemic-weary consumers a much-needed shot of luxury and indulgence. Within the U.S, the category registered double-digit growth against each 2020 and 2019, in response to The NPD Group, with sales of perfumes, colognes and other juices up 61 percent.
What higher time than to ask the individuals who know fragrance best — beauty industry insiders — to vote on the highest 100 fragrances of all time.
In early January, we sent out greater than 300 ballots to industry insiders, comprised of founders, marketers, retailers, influencers, editors, perfumers, analysts and C-suite types, then tabulated their responses. (The total list of those...
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