NEW DELHI, India — Call it a homecoming, should you like: India is the primary stop within the international rollout of Anomaly, the hair care brand by actress, producer, activist and creator Priyanka Chopra Jonas. Launched last week in an exclusive tie-up with India’s biggest beauty retailer, Nykaa, the brand has been making a ripple within the country’s $16 billion beauty market.
Along with the indisputable fact that the actress said she has grown up on hair care that included oiling and hair brushing, and her consideration of the house market as vital, there may be the fast-changing Indian consumer to think about.
“I believe the Indian consumers are at a really interesting point and that makes it much more exciting,” Chopra...
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