March 2024

Will the unreal fantastic thing about virtual and AI-generated personas work against them on the subject of influencing us to purchase into their make-up, skincare and fitness routines? Because the Madison Avenue days of the Fifties, advertisers have worked hard to awaken the little green monster inside potential customers. Whether it’s beauty, profession success, a life-style or a relationship, aspiration sells – and the identical is true for Instagram. Unless you might have the willpower of a Carthusian monk, you'll have experienced how quickly an innocent, deliciously mindless scroll on social media can descend into feelings of self-doubt and insecurity. Influencers and celebrities sell us the highlight-reel version of their lives and it...