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March 2024
In honor of World Bee Day, Guerlain’s second cohort of its Women for Bees program in partnership with UNESCO and Angelina Jolie has been launched.
This recent phase of the initiative will happen within the villages of Siem Reap, Cambodia, where 11 trainees will find out about beekeeping, a practice that's integral to wildlife preservation. Jolie, who founded her organization, the MJP Foundation, in Cambodia in 2003, has worked since to assist develop Cambodian communities and preserve their natural resources.
Said Jolie on the importance of beekeeping in an announcement, “It's one strategy to provide a livelihood for families that's flexible, sustainable and balances forest conservation with providing for the community.”
With bees being an endangered species, Guerlain and its partners aim to...
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Intricate rituals, progressive ingredients, and a sustainable mindset – the West is barely just catching up on traditional Japanese skincare and beauty practices
In the event you typed ‘Japanese Beauty’ right into a search engine a number of years ago, you'd have likely only received back images of Japanese geisha. While these highly trained women are a vital a part of Japanese culture, it’s easy for those within the West – who grew up learning about Japan through movies and media that relied heavily on stereotypes – to assume this traditional beauty regime is the one way the country interacts with beauty and make-up.
Lately, the emergence of J-Pop stars (corresponding to Aiko, or the...
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LONDON — Britain’s Promoting Standards Authority, an industry-funded watchdog, has rebuked Rimmel for a mascara ad starring Cara Delevingne.
The watchdog upheld a single criticism concerning the TV campaign for Rimmel’s Scandaleyes Reloaded mascara, and called it misleading. The campaign initially aired last December, and Rimmel has confirmed it might comply with the ASA ruling and pull the ad.
The ad showed the mascara being applied to Delevingne’s lush eyelashes, which had been enhanced with individual lash inserts. A voiceover said: “Rimmel introduces Cara Delevingne for brand new Scandaleyes Reloaded mascara. Dangerously daring lashes. Latest max-density brush for clump free lashes. Extreme volume, extreme wear.”
The British model-actress was named the face of Rimmel last yr and continues to function an envoy. In a previous...
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