March 2024

PARIS — La Prairie Group has named Estelle Létang chief executive officer, effective April 1. On the prestige beauty brand, the seasoned Estée Lauder Cos. executive will report on to Patrick Rasquinet, a member of the manager board at Beiersdorf, La Prairie’s parent company.  Létang is to be based in La Prairie’s headquarters in Zurich, Switzerland. She succeeds Philippe Lamy within the CEO role. La Prairie said in a press release her responsibilities will include steering its strategic direction and long-term vision. Létang is to oversee each day management of the corporate’s business operations, business priorities and infrastructure worldwide.  For the past 21 years, she has worked at Lauder, starting at Darphin in Latest York, Paris and Hong Kong. While within the latter city, the...