Mario Dedivanovic’s makeup line is here.
Two years ago, the famed makeup artist told WWD he would sooner or later launch a line of his own. Much has modified since 2018, but Dedivanovic’s persistence has been a continuing.
On Oct. 1, Makeup by Mario, Dedivanovic’s first beauty brand, bows direct-to-consumer and at Sephora with a 21-sku collection of eye makeup products. The range was created for cosmetics enthusiasts of all levels, from casual Sephora shoppers to skilled makeup artists, and the initial lineup is a nod to Dedivanovic’s signature technique. Those that know his work know he all the time begins makeup with the eyes.
What’s not immediately apparent is the inspiration for the road. Chatting with WWD via Zoom, Dedivanovic said he...
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