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March 2024

28 Mar

Sol de Janeiro, Pimple Patches Amongst Top 10 Amazon

What’s driving beauty searches on Amazon? Data from marketing consultancy Market Defense shows DIY-minded consumers are increasingly turning to the e-commerce giant for press-on nail and gel polish offerings, in keeping with the broader, post-pandemic growth of at-home nails. One other nascent phenomenon: Sol de Janeiro has emerged as a top-searched beauty keyword on Amazon, making it the only brand search to crack the highest 10 beauty keywords by average monthly volume. The Dyson Airwrap and “CeraVe face wash” are the next-most popular brand searches on the platform; nonetheless, those differ in that they reference specific products. “That Sol de Janeiro has captured a lot of the buyer attention that individuals are only trying to see what the brand has...
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28 Mar

Bonnie Bakeneko’s fetish face and mouth jewellery find beauty

Meet the avant-garde designer creating bespoke pieces to your inner fetishist Like many creatives who're othered for being ‘different’, Bonnie Bakeneko is all about difficult conventional beauty standards – something they do through their handmade bespoke fetish pieces for the face and mouth. Drawing on their struggles with mental health, the non-binary artist’s designs reflect the dark desires that underpin your deepest fantasies. Offering custom pieces to cater your individual aesthetic taste, Bakeneko’s extravagant designs vary from bejewelled cheek retractors – formerly confined to the dentist chair and something which Bakeneko’s own fears and anxieties have long been certain up in – to headpieces adorned with beetle wings and taxidermy. Growing up in...
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