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April 2024
This story was updated on March 20 at 10:15 a.m. EST.
Brown Girl Jane has made a landmark expansion.
The functional fragrance brand and 2023 Sephora Speed up graduate has launched online at Sephora, where it has exclusively introduced its recent Carnivale Eau de Parfum in addition to three of its existing fragrances — Dawn, Casablanca and Lamu, each retailing for $102 — and the brand’s discovery set, $30.
Brown Girl Jane is the primary Black woman-owned superb fragrance brand to launch at Sephora. The retailer also carries Fenty Beauty’s Fenty Eau de Parfum and Jackie Aina’s candle brand, Forvr Mood, while Chris Collins’ eponymous range is the only Black male-founded fragrance brand on the retailer.
“Coupling Sephora’s knowledge with our innovation and disruption is,...
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The Shop has landed.
The lads’s grooming line, developed by LeBron James‘ and Maverick Carter’s The SpringHill Company alongside Parlux, is now available in an estimated 1,600 Walmart doors.
“The initial inspiration for the road was what we, ourselves, desired to see from men’s grooming,” said Paul Rivera, cocreator of The Shop, adding that the event process began with a roundtable discussion featuring TSHC team members of all seniority levels to evaluate white space out there. “We had everyone from interns to LeBron — old, young, white, Black — a really diverse group. And we realized, ‘Hey, there are a variety of young people intimidated by the space — so what should that men’s grooming journey appear to be?'”
Comprising...
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