April 2024

Sephora is planning to open 260 stores in 2021, the sweetness retailer’s largest U.S. store expansion to this point. The brand new stores shall be a mixture of 60 freestanding Sephora stores and 200 Sephora at Kohl’s locations. In a press release, Sephora said the move indicates its “confidence” in brick-and-mortar retail, despite increases in e-commerce sales in the course of the pandemic. Jean-André Rougeot, Sephora Americas chief executive officer, recently said Sephora’s online sales in North America were nearing $3 billion. Recent freestanding Sephora locations have begun to open this month, with stores planned across the Pacific Northwest, Florida, Texas, Los Angeles and Nashville, Tenn. Sephora said the brand new stores will feature “sleek architectural and visual design” and “latest lighting enhancements.” Sephora...