In a step to further distinguish its beauty assortment from competition, Goal will launch its own nail color collection called Defy & Encourage.
The Goal-owned brand, its first in nail color, also exemplifies efforts to leverage the synergies in two of Goal’s signature categories — fashion and sweetness. Chief executive officer Brian Cornell has made it an initiative to seek out opportunities to supply high-quality reasonably priced products that may only be found at Goal. Beauty is amongst those with big potential, the chain said.
Bearing whimsical pop-culture names resembling Rose Ceremony and Real Housewife, the 38 shades, plus top and base coat, will debut in any respect 1,800 Goal stores and online on Jan. 17, retailing for $7.49 each.
“We feel we've a possibility to...
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