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May 2024

16 May

Why Gen X Is Prestige Beauty’s Biggest Opportunity

by Beautifaire101
Beauty, Featured
Why Gen X Is Prestige Beauty’s Biggest Opportunity
Sandwiched between the Baby Boomers and Millennials, Gen X has all the time been the proverbial middle child of beauty marketing: often missed and continuously undervalued. But what they lack in attention, they make up for in importance, growing their spend greater than every other generation on prestige beauty, in keeping with data from Circana. And their power is simply growing. “Gen X goes to be larger than the Boomers in the subsequent 4 years. It’s time for the wonder industry to concentrate on them,” said Larissa Jensen, senior vp and global beauty industry adviser at Circana. “Why? Because beauty is just not nearly youth.” Jensen sees not only potential, but in addition a necessity. “As you age, your skin changes. Consumers have...
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16 May

Anne Hathaway Rewatches The Princess Diaries, The Devil Wears

by Beautifaire101
Hair
Anne Hathaway Rewatches The Princess Diaries, The Devil Wears
Vanity Fair's April cover star Anne Hathaway takes a walk down memory lane as she rewatches scenes from her classic works including 'The Princess Diaries,' 'The Devil Wears Prada,' 'The Dark Knight Rises,' 'Les Misérables,' and her newest film 'The Idea Of You.' Anne dishes on how they got the hairbrush to interrupt during Mia's iconic makeover in 'The Princess Diaries', whether she expected ''The Devil Wears Prada' would go away such an enduring legacy and so far more. Watch 'The Idea of You' on Prime Video starting May 2, 2024. Read Anne Hathaway’s VF cover story here: http://vntyfr.com/eXck0hk Director: Claire Buss Director of Photography: Eric Brouse Editor: Jess Lane Talent: Anne Hathaway Producer: Madison Coffey Associate Producer: Amy Haskour Production Manager: Andressa Palachi Production Coordinator: Elizabeth Hymes Camera Operator:...
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