The skin-care race is revving up.
The category’s rally, which got rolling roughly 18 months ago, is steadily gaining momentum. Sales of prestige treatment products are running 14 percent ahead within the U.S. for the newest 12-month period, resulted in May, based on the NPD Group’s total measured market. That compares with a 9 percent increase for 2017 and three percent for 2016.
Those figures make skincare beauty’s emerging growth engine, outpacing makeup. Color cosmetics remains to be a bigger category — with $2 billion in first-quarter sales versus $1.5 billion for skincare — but its sales gained just 4 percent within the latest 12-month period, based on NPD.
“Makeup remains to be booming in a number of the less-developed markets,” said Carol Hamilton, group...
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