Reese Witherspoon is the newest celebrity to make moves in the sweetness sphere.
Clean beauty brand Biossance has named Witherspoon its latest global brand ambassador in a five-year deal. Although celebrities are coming to the sweetness market in droves, the actor said that her path to Biossance happened organically.
“I’ve been concerned with clean beauty, but I never really understood what it was,” Witherspoon told WWD. “I began hearing more about Biossance, and so I actually had my team reach out, and I used to be impressed by the products. I used to be blown away by how effective they were.”
The best ambassador for Biossance would have the opportunity to share product and manufacturing information to large swaths of consumers, said Catherine...
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