June 2024

For Brooke Shields, Start is greater than only a hair care brand. It’s a latest starting with beauty. At WWD’s annual Beauty Inc CEO Summit in Miami, Shields sat down with Beauty Inc editor in chief Jenny B. High quality to debate her relationship with beauty, starting Start, constructing a community and the similarities between entrepreneurship and the entertainment industry. “My relationship with beauty was all the time either work related or vanity,” she said. “It’s only been on this era of my life that I began to appreciate that it appears like self care and a privilege.”  It seems her customers and followers felt the identical way. Prior to constructing Start, a hair care line formulated for girls 40-plus, Shields began Starting...