June 2024

Pour le Monde is pioneering a path for the mainstreaming of natural perfumes by launching on macys.com. In a sea of fragrances full of dazzling designer and celebrity names, the brand’s three offerings certified by the Natural Products Association — Envision, Empower and Together — provide alternatives for wellness-minded shoppers. Priced at $82 each, they avoid petrochemicals, phthalates, artificial dyes and artificial fragrance compounds in favor of pure essential oils and isolates, grain alcohol and distilled water. “We're one in every of the one clean fragrance brands doing what we're doing, but we want retail partners to quote-unquote get it, and that’s what Macy’s did. They honestly understand what Pour le Monde is all about, and the way it might bring unique customers to...