June 2024

Is the boys’s hair, grooming and skincare segment ready for the highlight? The segment has been touted for its potential for years, with many predicting a boom to no avail. But with men’s shifting attitudes toward grooming, that explosion may finally have arrived. More men’s brands specialized in hair and grooming for all hair types, skincare, personal care, genderless products, makeup, nail polish and even ingestibles are entering the market than ever before. All appear to agree that the boys’s segment is red hot and only getting hotter. The standard suspects still dominate the grooming and men’s hair coloring categories, in accordance with IRI figures for the calendar 12 months ending Dec. 27, 2020. Specifically Harry’s, Gillette and Schick for razors accounted for...