July 2024

Dutch spa and body care brand, Rituals, is under fire today for its recent campaigns, through which different white models are seen in various cultural and traditional Asian dress and settings. Fashion blogger Bryanboy called out the brand on his Instagram earlier today when he got here across the campaigns while on the airport. “Dear @RitualsCosmetics,” he writes on the post, “will you please tell your marketing department in addition to your corporate executives to look up what ‘cultural appropriation’ means? Are y’all so detached from today’s political climate? It’s 2018.” Bryanboy goes on to write down: “When you think your executives within the Netherlands may get away with putting a blue-eyed white girl in an Asian lewk, you’re improper. That is...