October 2024

TikTok As we transition into fall, we’re naturally reflecting on the makeup and sweetness trends that defined summer 2024. While some dubbed it the “Brat Summer,” in the wonder world, it was unmistakably a “Blush Summer.”  The “sunset blush” trend, popularized by Alissa Holmes, set the tone at first of the season, quickly followed by the “boyfriend blush” and “blush smoothie” looks that dominated throughout. Daring and radiant cheeks were on the forefront of beauty trends, with every shade of pink, coral, and berry popping up on shelves and across social feeds. Nevertheless, as this blush frenzy swept through the wonder landscape, a glaring issue remained: the dearth of true inclusivity for deeper skin tones. Beauty brands eagerly embraced the blush boom, launching latest...