November 2024

Facade of Sephora store with illuminated signage, Latest York City, Latest York, October 21, 2024. (Photo by Smith Collection/Gado/Getty Images) Excellent news for beauty lovers: there’s no must abandon those Sephora carts just yet. The sweetness giant — a favourite for lots of us — has recently found itself under scrutiny following claims that it had donated to President Donald Trump’s campaign. The allegation, which quickly gained momentum across social media, prompted calls for a boycott from consumers who prioritize social and political alignment of their purchasing decisions.  Nonetheless, Sephora has since clarified that these rumors are entirely false and insists that it has made no such political contributions. But as we all know, this moment highlights the actual influence we hold as...