While gold has often been related to prosperity and luck, beauty fans have discovered a latest strategy to include beneficial metal into their skincare routine.

Britni Ricard knew she wanted her Cota Skin brand’s recipe to be luxurious, inexpensive, and effective when she began researching it. “I’ve at all times wanted women to feel as in the event that they’ve just stepped out of a high-end spa, and the 24K gold serum delivers on that promise,” she tells exclusively to Essence.

Since individuals discovered the advantages of utilizing gold of their beauty regimes, Cota Skin’s 24K Gold Serum has been flying off the shelves. “Many ladies want to stop tremendous lines and wrinkles,” Ricard says, “But women of color, particularly, need to avoid dull skin brought on by hyperpigmentation. 24K gold not only hydrates the skin, but it surely also gives it a really natural glow.”

In response to board-certified dermatologist, Dr. Corey L. Hartman, Founding father of Skin Wellness Dermatology in Birmingham, AL, gold is an antioxidant that protects against free radicals that speed up the aging of the skin. “It has strong anti-inflammatory properties, which suggests it could actually help soothe and calm acne-prone skin and calm the redness from rosacea,” he explains. “Gold also can help minimize signs of aging like tremendous lines and wrinkles, help boost the skin’s firmness and brighten skin’s tone given its reflective properties.”

After testing 24K gold on her own skin, Ricard was pleased with the outcomes. “I used to be in a position to see a discount of dark marks on my skin,” she tells us. “I also saw a restored, youthful appearance and healthier-looking skin.”

While gold hasn’t been studied as extensively as other typical lively skincare compounds, he advises searching for solutions that use proven lively ingredients along with gold to handle your specific skin condition. “Lots of the results you see from a skincare product with lively ingredients along with gold could also be a results of the extra actives, not the gold itself,” he explains. “For instance, if you must boost the skin’s firmness or tighten skin, search for a product that also uses caffeine, collagen, or retinol. If soothing skin is your predominant goal, try green tea, turmeric, licorice root, or niacinamide.”

While all skin types may profit from using gold, Dr. Hartman advises that you just seek the advice of your dermatologist before attempting any latest products. “Especially, if you will have susceptible skin or are using prescription medications to treat your skin (topical or oral),” he says. 

Ricard thinks that gold must be included in your skincare routine due to the amazing advantages. “It really helps take preventative measures against aging and corrective measures for discoloration,” she reaffirms. “Should you desire to have hydrated flawless skin, it is best to have 24K Gold Serum in your beauty cabinet. For best results, one should use it at night and pair it with our Cota Cleanser and Cota Cream.” 

To get somewhat skin luxury in a bottle, the 24K Gold Serum will cost you $39, which is pretty reasonably priced for glowing skin. To learn more about Cota Skin visit the web site at: www.cotaskincare.com