Passion is what drives us. After we’re obsessive about something – whether it’s an idea, person, place, or thing – our love for that something is what keeps us going. In activism, perhaps it’s about your passion for making an impact on the world around you. In fashion, it may be your passion for changing the best way the world looks and the way we approach the evolution of fashion.

Earlier this summer, CÎROC Ultra-Premium Vodka launched an immersive experience in Harlem, Latest York featuring LaQuan Smith and Bryson Tiller. The event surrounded the launch of the brand’s recent Passion flavor and amplified the frequency of the love era as attendees went through the five senses of activations throughout the Harlem Selects venue. In fact, with a voice like Tiller’s, it’s no wonder he was in control of the activation of sound.

“As an artist, my sound is fueled by passion,” Tiller tells ESSENCE. “Sound has the facility to vary the element of any room, evoke emotions and impact someone’s life eternally. It elevates every experience.”

One in all the Black creatives Tiller has had the pleasure of collaborating with was none aside from Teyana Taylor. Not only is she a fashionista, killer dancer, and a real R&B crooner’s voice, but Taylor has also demonstrated her skills and keenness for creative direction within the music world. If you happen to might remember, she was the creative mind behind Beyoncé’s “Ring The Alarm” music video at just 15 years old. She even managed to earn a Video Director of the Yr award on the 2020 BET Awards while up against names equivalent to Benny Boom and Director X.

“Working with Teyanna is all the time fun. This was the second video we worked on together,” Tiller says, referring to the Spike Tey-directed “Love… (Her Fault)” music video featuring Wale back in January 2020. “She is an excellent visionary and I like being an element of creating her vision come to life. She makes the general experience of shooting a video amazing. The creative process is all the time easy. She lets you be yourself and create the perfect art possible.” 

Along with being enthusiastic about music, Tiller is enthusiastic about being a father. He’s father to 2 daughters Harley Loraine Tiller and Kelly Jade Tiller, who was born in 2019 as the primary child of his relationship with Kendra Bailey. When asked how he strives to realize a balance between music and fatherhood, Tiller admits to doing his best to maintain afloat to place his best foot forward in each lanes.

“I’m actually still fighting that really right away,” Tiller confides. “I believe setting is every thing for me. Once I’m in somewhere like Latest York or California, where it’s rather a lot happening on a regular basis, I don’t know, but like I actually have rather a lot happening so, it’s hard for me to balance fatherhood.”

Between working on his upcoming album and coordinating with producers, songwriters, and other artists, Tiller’s head has 1,000,000 tabs open but he all the time makes sure to buffer and reset in terms of his kids. “At any time when I’m with my kids, I just attempt to be extremely present ’cause I do know those little moments will mean greater than just doing it consistently for 2 weeks or whatever it’s. I just attempt to take those days at a time with my kids after which in terms of music, I attempt to lock in. At any time when I’m within the studio, I’m within the studio. Then once I’m with my kids, I’m with my kids – I don’t take into consideration the rest,” he added.