The style side of the world of pets. For the primary time Pitti Uomo shall be dedicating an exclusive space to accessories and lifestyle products designed for the animals which might be closest to us. A special area shall be staged on the Polveriera dedicated to the world that revolves around dogs and cats, expressly designed by Ilaria Marelli, architect and designer who has worked with major international lifestyle brands.  A recent exhibition project that turns the highlight on a choice of 15 brands revolutionizing the world of pets with their clothing, accessories, pet care products, objects, and homeware. This can be a novelty with which Pitti Uomo goals to intercept a strongly expanding market segment, and tell buyers and the press how fashionable leads and kennels might be.