Jadakiss’s price today is certainly isn’t yesterday’s price.

The legendary rap artist and entrepreneur recently announced the launch of his coffee brand Kiss Cafe, which is the most recent addition to his growing business empire of successful juice bars.

Alongside his father, Bob Phillips, a coffee industry vet and his son, Jadakiss is aiming to create generational wealth the launch of the brand new brand.

“After I was a child, my dad would take me to highschool and provides me a lightweight and sweet coffee with a butter roll,” he shared in an interview with Ebony Magazine. “I just liked the taste of it. But as I began understanding and becoming more health conscious, I actually began appreciating coffee. Drinking it might help me get through all my radio interviews and I began seeing the opposite advantages of it which made me start loving it more.”

“I used to be just intrigued by how deep a cup of coffee is,” he continued within the Ebony.com interview. “There’s lots that happens with coffee like growing it, picking it and sourcing it, and the various regions where it grows. It’s so many things about coffee that the world probably doesn’t know. I desired to have that reference to it and step outside of my realm. I could have gotten into the liquor business or done something within the cannabis industry. As an alternative of going those routes, I wanted to do that, especially with my dad and my son.”

Created with “honesty and accessibility,” Kiss Cafe is “grinded, pressed and brewed [for] each sip [to commemorate] a story passed down.” Jadakiss describes coffee as a universal and private thing that anyone can enjoy no matter age or background, as reported by The Grio.  

The primary flavor Beijo is accessible exclusively online via the brand’s website (KissCafeCoffee.com) for $14.99 USD.