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Launches Tag

16 Jun

Gwyneth Paltrow Launches Goop Mascara Aiming to Improve Lash

Gwyneth Paltrow Launches Goop Mascara Aiming to Improve Lash
With Goop’s beauty sales up 40 percent in 2023, Gwyneth Paltrow is trying to stir up growth with its first-ever mascara. FeatherLash Lifting Serum Mascara, $28, will launch Sunday and turn out to be the fourth pillar in Goop’s color cosmetics business, joining Colorblur Glow Balm, Clean Nourishing Lip Balm and Bronzing Gel. As with the opposite products, it’s a highly personal launch, one borne out of her own routine. “Mascara is the one thing I’m doing if I’m going out, unless a makeup artist is doing my makeup,” said Paltrow during a recent Zoom interview, concurrently preparing a one-pot roast chicken for that evening’s dinner. “I’m very minimal, and mascara makes an enormous difference. It defines the attention, makes you appear...
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12 Jun

Wet Brush Launches Aspire Hair Dryer

Wet Brush Launches Aspire Hair Dryer
Wet Brush is expanding its product assortment to incorporate hot tools, starting with the introduction of its Aspire skilled hair dryer. The Aspire, priced at $129, will launch in 20,000 salon doors this month. It comes with two concentrator nozzles designed for a more efficient styling process. The Max Coverage concentrator is roughly double the width of a typical concentrator, and is alleged to cut back drying time by as much as 35 percent. The Super Smooth concentrator is a ridged design said to impart a smoother, straighter blowout. Jeffrey Davidson, chief strategy officer at J&D Brush Company, which owns Wet Brush, said that Wet Brush is seeking to grow its presence professionally with its entry into hot tools. “It’s our strategy...
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3 Jun

Tweezerman Launches Pet Grooming Collection With a Tick Removal

Tweezerman Launches Pet Grooming Collection With a Tick Removal
Tweezerman’s latest launch is a group of tools for furry friends. The brand, best known for its tweezers, is launching a line of nine pet grooming tools, which will probably be available on Amazon and the brand’s site next month. (A recent Tweezerman pet site will go live with the gathering.) The lineup, developed with feedback from veterinarians and groomers, features a 2-in-1 Shampoo-Shelling out Bath Brush, $24; Coated Tip Slicker Brush for Large Pets, $30; Coated Tip Slicker Brush for Small Pets, $27; Precision Curved Pet Grooming Shears 7 Inch, $30; Precision Curved Pet Grooming Shears 9 Inch, $32; Precision Nail Clipper for Large Pets, $26; Precision Nail Clipper for Small Pets, $24; Precision Tick Removal Tweezer, $22, and...
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27 May

Lyn Harris Launches Perfumer H

Lyn Harris Launches Perfumer H
Lyn Harris, whose fragrances stir in her memories of her grandparents’ house and garden within the Scottish Highlands, has cooked up a recent brand, Perfumer H, based on an abiding passion for such pleasing smells as fruits, flowers and baking bread. The London perfumer pioneered using naturals at a time when the market was awash in flashy scents and novelty bottles. She founded Miller Harris, the successful area of interest fragrance house, in 2000 and left at the top of 2012 after selling her stake to NEO Investment Partners. Now she’s back, with Perfumer H, offering three fragrance collections: a “ready-to-wear” line that follows the style seasons; a semibespoke collection offering customers the prospect to own the formula, and a completely bespoke...
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