Launches – Beautifaire

4 Oct

The Lip Bar Launches HBCU-Inspired Lip Glosses Just In

Courtesy of The Lip Bar The thrill around back-to-school beauty—from 5 a.m. skincare routines and skilled first day makeup to controversial 30-inch wigs—has hit an all-time high. And this energy continues—especially now that Homecoming season is in full swing. Specifically, The Lip Bar is partnering with the HBCU Culture Shop to launch a limited-edition HBCU-inspired lip gloss collection. As a FAMU alumni, The Lip Bar founder Melissa Butler says college was the muse of her success. “My first customers and employees went to HBCUs,” she tells ESSENCE. “I wanted to point out some love in honor of how much love HBCUs have given men and girls for hundreds of years, especially FAMU,” Butler adds. “I owe a lot to my HBCU and...

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15 Aug

Model Charli Howard launches Squish Beauty with cute, inclusive

by Beauty Tips

Beauty, Featured

Model Charli Howard launches Squish Beauty with cute, inclusive

Model, writer and anti body-shaming activist Charli Howard, 28, has added one other string to her bow with the launch of Squish Beauty. The primary drop of playful cherry-shaped eye and cheek masks, flower-shaped pimples patches, and a transparent lip gloss is presented by a beautifully diverse group of models, including Munroe Bergdorf, Jillian Mercado and, after all, Charli herself. Inspired by her own experiences with sensitive skin as a teen, Charli got down to create a brand that focuses on embracing ‘flaws’ as a substitute of hiding them. “From day one, I wanted to make use of role models with real skin in my brand images – girls with pimples, girls with scars, girl with cellulite – but who've voices and...

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16 Jun

Gwyneth Paltrow Launches Goop Mascara Aiming to Improve Lash

by Beautifaire101

Beauty, Featured

Gwyneth Paltrow Launches Goop Mascara Aiming to Improve Lash

With Goop’s beauty sales up 40 percent in 2023, Gwyneth Paltrow is trying to stir up growth with its first-ever mascara. FeatherLash Lifting Serum Mascara, $28, will launch Sunday and turn out to be the fourth pillar in Goop’s color cosmetics business, joining Colorblur Glow Balm, Clean Nourishing Lip Balm and Bronzing Gel. As with the opposite products, it’s a highly personal launch, one borne out of her own routine. “Mascara is the one thing I’m doing if I’m going out, unless a makeup artist is doing my makeup,” said Paltrow during a recent Zoom interview, concurrently preparing a one-pot roast chicken for that evening’s dinner. “I’m very minimal, and mascara makes an enormous difference. It defines the attention, makes you appear...

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12 Jun

Wet Brush Launches Aspire Hair Dryer

by Beautifaire101

Beauty, Featured

Wet Brush is expanding its product assortment to incorporate hot tools, starting with the introduction of its Aspire skilled hair dryer. The Aspire, priced at $129, will launch in 20,000 salon doors this month. It comes with two concentrator nozzles designed for a more efficient styling process. The Max Coverage concentrator is roughly double the width of a typical concentrator, and is alleged to cut back drying time by as much as 35 percent. The Super Smooth concentrator is a ridged design said to impart a smoother, straighter blowout. Jeffrey Davidson, chief strategy officer at J&D Brush Company, which owns Wet Brush, said that Wet Brush is seeking to grow its presence professionally with its entry into hot tools. “It’s our strategy...

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