The Faherty Brand will open a flagship store in Latest York this week at 1175 Madison Avenue, between 86th and 87th Streets, marking the brand’s seventh unit in the town.

The three,864-square-foot store, which is able to occupy an area formerly filled by Williams-Sonoma, is not going to only feature women’s, men’s and youngsters’s apparel, but can even include a brand-run coffee shop scheduled to begin brewing its own coffee (Sun & Waves), together with serving teas and pastries, in early spring.

The Faherty Brand, which was founded by twin brothers Alex and Mike Faherty in 2013, started off in menswear, but women’s now accounts for 30 percent of the general business. Sixty-five percent is menswear and 5 percent is kids’ apparel.

The brothers, who grew up browsing in Latest Jersey, began serving up a set of sustainably sourced sportswear with a beach-inspired, muted color palette. Mike Faherty, who majored in fashion design at Washington University in St. Louis and had worked for Ralph Lauren before starting the corporate, is cofounder and chief creative officer, while Alex, a Yale grad who has a background in finance, oversees the business as cofounder and chief executive officer. Kerry Docherty, Alex’s wife, can also be a cofounder and chief impact officer.

At the brand new Madison Avenue store, 45 percent of the product might be women’s, 45 percent men’s and 10 percent kids, said Alex Faherty. Retail prices will range from $15 to $599.

“This might be our first Upper East Side store, we now have a powerful customer base within the neighborhood who already love the brand so we’re excited to be there for them and likewise introduce the brand to latest customers within the neighborhood.,” said Alex Faherty.

The family-oriented neighborhood has tenants similar to Roller Rabbit, James Perse, Madewell, LoveShackFancy, Zadig & Voltaire, and Peloton.

Faherty Brand can also be available at such wholesale accounts as Mr Porter, Huckberry, Nordstrom, Bloomingdale’s, Shopbop and Evereve, and specialty stores across the country.

“As we approach our 10-year anniversary, we couldn’t be more happy with where we’re as as brand and a business,” said Alex Faherty. “We began Faherty to create comfortable, premium apparel that’s inspired by the sun and waves, while spreading good vibes. We’ve had an exciting past yr, and are looking forward to 2023.”

Seeking to the longer term, Alex Faherty said that while the vast majority of their business is completed through their online channel, their retail footprint is a consistent priority, and so they’re seeking to expand internationally. “While people may come to seek out our product online, they fall in love with Faherty as a brand in our retail stores. Kudos to my mom [Ninie Norris, vice president of store design] and our retail design for creating intimate, feel-good spaces. We now have 47 retail stores with more within the making and might’t wait to open up in additional neighborhoods across the country.”