Here at ESSENCE, we launched a recent article series entitled #ESSENCEApproved. In these monthly-themed articles, the women of Black Girl Magic headquarters share their favorite Black-owned products that you simply oughta learn about. 

For November’s #ESSENCEApproved article, Pietrina Love, Director of Sales Activations at ESSENCE, shares how she’s preparing to have fun the vacation season together with her family members. 

Hey, ESSIES! I’m excited to share my very own Black-owned holiday gift guide. Gift-giving is my love language, and I take personal pride in introducing my family and friends to Black-owned brands. Nevertheless, my annual struggle is refraining from keeping the gifts for myself! Listed below are a couple of of my faves:

Fresh Pawz Death Row Logo Hoodie 

Our family’s Standard Poodle was born and raised on the West Coast, so it’s only right that she prances around in a hoodie to represent! Fresh Pawz has all the stylish doggie streetwear looks so that each one pups will be as fresh as their owners.

Growing Up Black Memes Card Game 

This card game is so fun! It’s a combination of taboo and caption creation for popular memes. I’m excited to bring it as my plus one to the vacation parties and begin the not-so-friendly competitions. Let’s just hope I’m invited back!

Black Paper Party 

I’m as serious concerning the wrapping paper as I’m the gift. It’s refreshing to seek out wrapping paper that depicts not only a Black family, but a Black Mr. and Mrs. Claus? We like to see it! It also features a nativity scene.  

Be Rooted Ruled Journal & Bookmark Gift Set 

For under 15 bucks, this Be Rooted Gift Set is the right stocking stuffer or gift for my work-wife. The design is super cute and comes with a journal, fancy bookmark and tabs. The journal is sufficiently small to slot in your purse.

Scotch Porter 2022 Holiday Hair Essentials Kit 

In an effort to assist my brother combat his maturing hairline, this Scotch Porter hair kit is top of the list. It has every part he needs to maintain the waves waving –  a Biotin infused conditioner spray, cream and a hair balm. The packaging is sleek and elevated identical to the products. And to top it off, it smells immaculate!

HarperIman Nylah Plush Dolls

As a newly minted “Wealthy Auntie,” I’m obsessive about gifting my niece dolls that represent her outward brown girl glow. These plush dolls are fashionable – with the newest outfits and hairstyles starting from Afro-Puffs to twists. Each doll is barely different because they’re handmade. I even bought one for myself!