Brands – Beautifaire

21 Apr

Isaac Sterling/Getty Images YouTube sensation Jackie Aina is thought for being outspoken and never shying away from tough conversations on her insanely popular channel. As well as to reviewing the newest mascaras and highlighters, the sweetness vlogger is thought to call out brands — something often surmised from their limited shade offering —who refuse to acknowledge Black women. In her latest video titled “I Don’t See Color,” Aina explains why it’s extremely problematic to dismiss race as insignificant. Through the black and white tutorial, where she does her makeup under the guise of not seeing color, Aina proves just how silly that sounds. The final result is a face of ill-matching foundation with terribly colourful brows and lids. While it’s easy to dismiss the tutorial as silly, it illustrates a vital point....

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30 May

Is There Space for More Beauty Brands?

by Beautifaire101

Beauty, Featured

Maesa’s formula has blended the art of incubation and the science of co-creation for 25 years, creating brands including Kristin Ess Hair, Superb’ry, Ashley Tisdale’s Being Frenshe and Drew Barrymore’s Flower Beauty. But with more brands entering the market than ever in recent times, Piyush Jain, chief executive officer of Maesa, said he has a couple of key inquiries to ask of all potential brands before giving a green light, starting with if the brand and its products are even mandatory. “We’ve seen an increasing number of brands with the entry barriers happening but at the identical time for beauty brands to succeed has turn out to be much harder,” said Jain in conversation with beauty market editor James Manso....

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29 May

What Brands Have to Know In regards to the

by Beautifaire101

Beauty, Featured

What Brands Have to Know In regards to the

Because the number-one beauty destination within the U.S., Amazon was a recurring topic at WWD’s Beauty CEO Summit this yr. There was a surge inside the beauty industry to affix the platform over the past few years with recent wins including Clinique, Lancôme, Shiseido, IT Cosmetics, The Outset by Scarlett Johansson, Youth to the People, Loved01 by John Legend, Keys Soulcare, Dyson, BareMinerals and Urban Decay. As more brands enter the space, many consumers use Amazon as their beauty go-to. In 2023, within the U.S., Amazon sold a billion-plus beauty products to greater than 100 million beauty customers. There are greater than 100,000 brands available within the Amazon Beauty store. “Amazon Beauty is all about driving the category and the industry overall,”...

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28 May

How Beauty Brands Summer Fridays and Trinny London Leverage

by Beautifaire101

Beauty, Featured

How Beauty Brands Summer Fridays and Trinny London Leverage

Just two years after the brand entered the category in 2022, Trinny London’s skincare assortment comprises 42 percent of the 2017-founded beauty brand’s overall business. “The retention is incredibly high, and consumers are buying into your complete routine, which is exciting,” said founder and TV personality Trinny Woodall in a conversation with Summer Fridays cofounder Marianna Hewitt moderated by WWD’s senior beauty editor Kathryn Hopkins. This retention has been made possible largely on account of the brand’s data-informed approach to storytelling, Woodall said. “We don’t just try to sell you product, we try to have interaction you as a girl and take into consideration what’s worrying you straight away, the way you’re feeling,” she continued, adding that roughly 1 million customers...

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