The Black Women-Owned Beauty Brands ESSENCE Editors Can’t Get

15 May

Harry Langdon/Getty Image Getting your Trinity Audio player ready… Women’s History Month comes directly after Black History Month, offering a two-month long opportunity to uplift and highlight the experience and accomplishments of Black women. In the beauty field, this means celebrating the far-reaching areas we continue to occupy across skin, body, hair care, makeup, and wellness. Black women-owned beauty brands are making strides in both representation and innovation. As a result, they have earned permanent spots in our bathroom cabinets and deserve one in yours as well. According to the Harvard Kennedy School, only 2.4% of all venture capital funding is invested into women-owned businesses. In a 2021 study focusing on Black women specifically, the percentage was a dismal 0.34%.The stark support gap...

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21 Nov

Inclusivity Is Good For Business — So Why Do

by Beauty Tips

Makeup, Featured

Inclusivity Is Good For Business — So Why Do

Young African woman shopping in zero waste store Getting your Trinity Audio player ready… I’ll be honest with you, up until a few weeks ago, I didn’t even know who Mary Phillips was. While I was familiar with the underpainting technique, I actually didn’t know who it was attributed to, and now I understand why. She was never targeting us. Which is apparent if you spend a few minutes just scrolling through her Instagram (as a makeup artist, her celebrity roster includes Hailey Bieber, Kylie and Kendall Jenner). So when she launched her own makeup brand, m.ph by Mary Phillips, with her signature underpainting palette as the hero product, I wasn’t exactly holding my breath for inclusivity. And sure enough they only...

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21 Apr

Beauty YouTube Vlogger, Jackie Aina Calls Out Brands For

by Beauty Tips

Makeup, Featured

Isaac Sterling/Getty Images YouTube sensation Jackie Aina is thought for being outspoken and never shying away from tough conversations on her insanely popular channel. As well as to reviewing the newest mascaras and highlighters, the sweetness vlogger is thought to call out brands — something often surmised from their limited shade offering —who refuse to acknowledge Black women. In her latest video titled “I Don’t See Color,” Aina explains why it’s extremely problematic to dismiss race as insignificant. Through the black and white tutorial, where she does her makeup under the guise of not seeing color, Aina proves just how silly that sounds. The final result is a face of ill-matching foundation with terribly colourful brows and lids. While it’s easy to dismiss the tutorial as silly, it illustrates a vital point....

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30 May

Is There Space for More Beauty Brands?

by Beautifaire101

Beauty, Featured

Maesa’s formula has blended the art of incubation and the science of co-creation for 25 years, creating brands including Kristin Ess Hair, Superb’ry, Ashley Tisdale’s Being Frenshe and Drew Barrymore’s Flower Beauty. But with more brands entering the market than ever in recent times, Piyush Jain, chief executive officer of Maesa, said he has a couple of key inquiries to ask of all potential brands before giving a green light, starting with if the brand and its products are even mandatory. “We’ve seen an increasing number of brands with the entry barriers happening but at the identical time for beauty brands to succeed has turn out to be much harder,” said Jain in conversation with beauty market editor James Manso....

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