What Brands Have to Know In regards to the

29 May

Because the number-one beauty destination within the U.S., Amazon was a recurring topic at WWD’s Beauty CEO Summit this yr. There was a surge inside the beauty industry to affix the platform over the past few years with recent wins including Clinique, Lancôme, Shiseido, IT Cosmetics, The Outset by Scarlett Johansson, Youth to the People, Loved01 by John Legend, Keys Soulcare, Dyson, BareMinerals and Urban Decay. As more brands enter the space, many consumers use Amazon as their beauty go-to. In 2023, within the U.S., Amazon sold a billion-plus beauty products to greater than 100 million beauty customers. There are greater than 100,000 brands available within the Amazon Beauty store. “Amazon Beauty is all about driving the category and the industry overall,”...

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28 May

How Beauty Brands Summer Fridays and Trinny London Leverage

by Beautifaire101

Beauty, Featured

How Beauty Brands Summer Fridays and Trinny London Leverage

Just two years after the brand entered the category in 2022, Trinny London’s skincare assortment comprises 42 percent of the 2017-founded beauty brand’s overall business. “The retention is incredibly high, and consumers are buying into your complete routine, which is exciting,” said founder and TV personality Trinny Woodall in a conversation with Summer Fridays cofounder Marianna Hewitt moderated by WWD’s senior beauty editor Kathryn Hopkins. This retention has been made possible largely on account of the brand’s data-informed approach to storytelling, Woodall said. “We don’t just try to sell you product, we try to have interaction you as a girl and take into consideration what’s worrying you straight away, the way you’re feeling,” she continued, adding that roughly 1 million customers...

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15 May

The Black Woman Owned Fashion and Beauty Brands

by Beautifaire101

Hair

Hello Beautiful People! I'm so enthusiastic about today's video!! In celebration of Women's History Month, I'm sharing some amazing Black Woman Owned Fashion, Jewelry, and Beauty Brands that it is best to know and support. * On this video* Shop my favorite from these brands https://liketk.it/4ClJL -Beauty https://skintellect.co https://mytopicals.com/ https://kobaskincare.com https://www.amicole.com https://www.texturedpress.com -Jewelry https://www.concept26.co https://www.shopkhoi.com https://shopsoko.com -Shoes https://www.kendallmilesdesigns.com/ https://www.tianniabarnes.com/ brothervellies.com https://archnyc.co -Clothes https://studiooneeightynine.com/ https://www.andreaiyamah.com hanifa.co/ https://kaphill.com/ https://imad-eduso.com/ *Connect with me on Instagram www.instagram.com/trishapenn *Shop My outfits https://www.liketoknow.it/Trishapenn *Connect with me on Tiktok http://tiktok.com/trishapenn1/ *Try My Blog http://Feastandfashion.com *All of my Real Estate Stuff * https://www.compass.com/agents/trisha...

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10 May

Heritage Brands Launching Latest Fragrance Pillars

by Beautifaire101

Beauty, Featured

Heritage Brands Launching Latest Fragrance Pillars

Mugler Aura Of Note: Twenty-six years after launching its first fragrance, Angel, Mugler is adding a 3rd pillar to its lineup: Aura. This floriental scent is supposed to represent the changing image of Mugler, which dropped the “Thierry” from its name in 2016, to draw a younger consumer. “We would have liked to launch a fragrance that talked to this woman who lives in such a busy world and digital landscape,” said Amy Braden, vp of promoting for the Clarins Fragrance Group. “We felt that by launching Aura we'd have a fragrance that actually is about her and all that she embodies.” Mugler is pushing a big digital strategy for Aura and likewise is partnering with Live Nation’s Electric Daisy Carnival in...

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