MILAN — As a bellwether of men’s trends, Pitti Uomo is introducing two latest sections this season dedicated to petwear and design.

The move reflects the increased cross-pollination and convergence the 2 categories have with fashion, in addition to their growing relevance in consumers’ minds and shopping habits.

Agostino Poletto, general director of Pitti Immagine, said the alternative falls throughout the frame of the winter fair’s theme, “Pittiway,” and is hinged on responses to the worldwide uncertainties looming over fashion and society at large.

Depicting the style landscape, he said, included opening Pitti Uomo as much as neighboring industries which might be gaining traction and are increasingly top of mind for fashion buyers.

“Pitti Uomo can function a compass and our ambition is to be a white canvas open to different possibilities,” he said.

The design section, called “The Sign,” will flank the Superstyling area contained in the Sala delle Nazioni on the Fortezza da Basso, and display 11 brands, while “PittiPets,” dedicated to petwear and accessories, takes over the Polveriera space with 15 brands on display.

Here, WWD lists a few of the highlights of the brand new Pitti Uomo sections.

The Sign

IAMMI

Reimagining on a regular basis objects with an ironic and provocative twist is the bread and butter of the artistic duo behind IAMMI.

Portuguese designer Nicolau dos Santos and French Italian art director Stephanie Blanchard joined forces to develop unconventional pieces that blur the lines between the classic and the contemporary, experimenting with different techniques and materials in the method. They deploy glass, ceramic, foam rubber and marble with the last word goal to uncover a unique side of common items. Cue to their “B-fora” vase, which paradoxically reveals what has been hidden for hundreds of years beneath the classic Greek amphora: Its sinuous B-side.

Available in numerous materials and colours, the B-fora collections are divided into open editions and limited ones, each signed, certified and fully made in Italy with handmade finishes. As per other IAMMI projects, custom-made versions are also available.

Along with creating its own designs, IAMMI works on commission, creating one-off furniture and interiors.

Situér Milano

A straightforward concept defines the minimal and functional designs developed by Situér Milano: folding as a substitute of welding. Registered and patented, this manufacturing process has change into a trademark of the corporate’s metal furniture while also pushing an eco-friendly approach, because it reduces CO2 emissions, cuts energy consumption and considerably shortens the production cycle.

The firm’s Millennial founders Federica Paoli and Biagio Castellani introduced the primary steel designs with the recognizable curvature three years ago, however the brand has deep roots in metalworking as Castellani’s family business produces industrial shelving in Tuscany.

Initially, the duo began from shelving itself, reinterpreting its versatile structure also with coloured finishes, before eventually expanding their scope to introduce racks, drawers and sliding doors. Through the years, Paoli and Castellani added other products fabricated from tubular steel and curved brass, comparable to coat hangers, benches, tables, homeware and accessories, which all share the economic appeal.

The brand’s designs are featured in stores starting from Emilio Pucci to the Civiconove concept store in Milan, and have served in show sets and presentations for labels including Sunnei, Annakiki and Christian Pellizzari. Priced between 400 euros to 1,200 euros, all items may be customizable in color on the brand’s Milan showroom in Via Vela, 1.

Last yr, the corporate also released the LG-22 collection developed with architect Lorenzo Guzzini, which saw Situér Milano’s signature metal structures be combined with other materials, comparable to glass, wood and sustainable fabrics.

Studio Bojola

Florence-based Studio Bojola collaborates with corporations for services starting from object and spatial design to creative direction and consultancy. Its tie-ups with artisanal corporations in Italy has resulted in luxury custom projects that aimed to exalt local craftsmanship in addition to the purity of the high-end materials deployed, encompassing ceramics, marble, semiprecious stones and crystal.

As an example, the studio’s sculptural aesthetic was best embodied by the collaboration with Baldi Home Jewels on bespoke, one-of-a-kind tubs made by carving single blocks of marbles and destined for personal residences; by the partnership with Savio Firmino on plush sofas experimenting with the art of drapery via pleated designs in superb velvet and leather, and by the tie-up with Ceramiche Ceccarelli on artistic ceramics.

For those hoping for more approachable options, the Cristallo collection of crystal vases help elevate any space with their charming play of sunshine and vibrant colours, ranging in price from 150 euros to 770 euros. The vases are available archival shapes reprised from an historic artisan glassware from the Tuscan city of Empoli, which has been in business since 1945.

Studio Bojola’s deal with materials is embedded within the background of its founder Luca Bojola, who launched the namesake studio in 1983 after piling up years of experience working as creative director on the earth of ceramics. He’s joined today by fashion and interior designer Margherita Bojola, who splits her time between the family business and UND, a sustainable swimwear and activewear brand she cofounded. A Polimoda graduate, she formerly worked in the style industry for brands including Salvatore Ferragamo and Ermanno Scervino.

The House of Lyria

Inspiration can come from anywhere for textile connoisseur Riccardo Bruni, the creative force behind The House of Lyria. The brand is a component of Lyria, the corporate Bruni founded in 2002 with Nino Cerruti before becoming the only real owner in 2016 and who has been working with international designers and fashion houses for greater than twenty years, creating textiles for names including Alber Elbaz, Comme des Garçons, Donna Karan, Dries Van Noten, Giorgio Armani, Jil Sander and Yohji Yamamoto.

In 2021, the corporate made its official debut on the earth of interiors with the launch of a throws and cushions collection and developed fabrics for personal residences, yachts, boutique hotels and other business projects. The House of Lyria’s collaborations end in customized furniture or in revamping existing pieces with its wealthy textiles.

Nodding to wabi-sabi, the Japanese concept of finding beauty in imperfection, Bruni’s aesthetic is tinged with understated elegance, rustic charm, raw details and natural colours, that are obtained using organic sources comparable to coffee, tea and ashes, in lieu of chemical dyes.

Travels around the globe, old photography books or memories of his grandparents’ linen sheets encourage Bruni, who enhances natural fibers comparable to wool, linen and cotton via unusual combos and unconventional loom techniques aimed toward creating interesting textures and lengthening fabrics’ life. Prices start at 190 euros for pillows as much as greater than 1,000 euros for special throws.

True Design

True Design’s large catalogue covers families of seating, tables, storage furniture, bookcases, dividing panels and accessories, all designed with a functional approach and inventive touches to furnish workspaces, lounges, homes and hospitality spaces.

The Made in Italy brand was launched in 2009 by young entrepreneurs Alessandro and Lorenzo Maniero, but stems from the 30-year experience of TMA, an organization that makes a speciality of turnkey supplies for theaters and auditoriums and counts Milan’s Teatro Alla Scala and Museo del Novecento in addition to Venice’s Palazzo del Cinema amongst its clients.

In 2014, True Design began a collaboration with architect Aldo Parisotto, who serves as the corporate’s art director, but products are also conceived and developed by designers comparable to Christophe Bourban, Debora Mansur and Defne Koz in addition to studios including E-ggs, Orlandini Design and Favaretto and Partners, to call a number of.

Highlights include the “Fender” armchairs and sofas defined by the contrast between tubular steel structures and soft polyurethane foam; the “Abisko” seating family with rounded silhouettes cut sharp by a picket base; the “Patch” collection of sound-absorbing dividing panels fabricated from suspended geometric elements that may rotate freely to make sure privacy without isolating an individual from the encircling environment, and the “DNA” wood bench in a helix shape, that can be upholstered in leather or fabric.

PittiPets

2.8 (Duepuntootto)

Anna Bussolotto’s dogs slot in a bag. Her two dachshunds, Quintale and Hermione, inspired her to launch the two.8 (Duepuntootto) pet accessories brand that provides chic and practical beds and cushions, leashes and collars catering to owners who want these objects to simply mix in with their home interiors.

Established in 2016, the brand draws its name from the two.8 camera aperture, photography being an overarching theme, as within the name of products inspired by masters of photography comparable to Annie Leibovitz and Steve McCurry.

All handcrafted in Italy using natural materials, including luxurious Casentino wool, organic cotton and recycled wool, the eco-minded pet accessories are designed to boost dogs’ well-being and facilitate maintenance. The range includes 506-euro ivory white bouclé wool tote bags suitable for small-sized dogs and the “Yousuf” cushion crafted from recycled wool, retailing at 335 euros.

Bussolotto even introduced leather pouches designed to carry an Apple AirTag that be attached to a collar or harness, to avoid missing one’s puppy, while the Greenie line takes 2.8’s sustainable commitment a step further by replacing leather details with animal-friendly alternatives, including cotton, faux leather or Oeko Tex-certified microfiber collars and leashes.

Lollipet

Savile Row-obsessed pet owners can have their dogs outfitted in tartan raincoats inspired by British garb while those appreciative of Japanese culture can purchase a black silk kimono for his or her shih tzus.

Italian petwear brand Lollipet follows fashion trends and reinterprets them for four-legged friends aiming to supply a couture-level experience to pet owners. The range spans from handknitted cable knit sweaters to princess-y sequin tops and tulle full skirts, in addition to vintage-looking denim jackets and faux Astrakhan harnesses.

Along with its ready-to-wear collections Lollipet offers a bespoke and made-to-measure service that permits a customer to select from a big selection of textiles and materials, including faux fur and Casentino wool.

All handmade in Italy, petwear in price ranges from 45 to 160 euros and is complemented by tweed and Casentino collars and leashes in addition to cushions and beds, including an upscale version done in collaboration with Pet & Chic priced at greater than 1,000 euros that mimics a two-seat sofa with picket feet.

Omniagioia

Ileana Ciamarone and Daria Lo Giudice took their friendship to a latest level when the latter adopted her dog Omnia lower than three years ago and located herself craving pet accessories she couldn’t find available on the market.

Along with Ciamarone, who has had a dog, Gioia, for greater than 13 years, in July 2022 they jumpstarted Omniagioia, a sustainable-minded petwear brand.

Based on the principles of the circular economy, the streamlined range features a dog bowl, tower-like biscuit container, dog scooper and pet waste bag holder crafted from recycled PET-derived plastic via 3D printing.

Sitting on the intersection of functionality and design, the origami-like objects are made to order as a part of the brand’s green pledge and comprise a rPET sweater nodding to Issey Miyake’s Pleats Please gear.

An understated color palette of milk white, sage and lime greens, ocean blue and black define the primary collection aptly called “Nature.” The lineup retails between 24 euros and 220 euros.

The Painter’s Wife

Rosana Agrelo and Josep Pintor adopted their dog Pepa in 2015 after finding her abandoned within the car parking zone of their apartment constructing in Spain. The rescued dog inspired the couple — she a veterinarian, he a up to date art expert and art director — to mix their know-how and introduce in 2017 a way of life pet-geared label offering dog clothes and niknaks.

Often playful — as in Breton stripe T-shirts available for dogs and humans, color-blocked hooded raincoats and colourful puffers — the gathering is crafted in Spain’s Galicia region, on the northwest Atlantic Ocean coastline and in neighboring Portugal.

In sync with the brand’s mission, items are embedded with sustainable features and are crafted from locally sourced materials, especially GOTs-certified cotton and GRS-approved recycled polyester.

The brand donates a part of the proceeds of its “Sonia” range of leashes, collars and harnesses to Yaracan, a Spanish association that develops dog-assisted intervention programs for kids and the elderly.

United Pets

United Pets isn’t any novice. The brand was introduced in 1999 after Costantino Psilogenis met his wife Cristina Rivolta and her four-legged friend, a dalmatian named Chico. Essentially the most immediate need for Psilogenis was to be surrounded by pet objects that would mix in with their home interiors.

The couple brought on board designers Giulio Iacchetti and Ilaria Gibertini to assist them lay out a design ethos. Combining their flair for frolicsome design objects with functionality and sturdy materials, they’ve invited a variety of world-renowned designers to create their very own pieces, be it Roberto Rago and Alessandro Gorla’s “Pancuccia,” a small seat with a bed for one’s dog, or Andrea Vecera’s Flintstones-esque food bowl with spikes.

The brand teamed with design firm Seletti for a four-piece range splashed with patterns inspired by the Maldives, Alps, Latest York and Hollywood, the latter renamed Doggymood. It follows a variety of premium tie-ups with the likes of Emporio Armani, Save the Duck and Qeeboo.