Dior has taken destination retail to a complete latest level because it last week unveiled a ski pop-up store with a replicated Avenue Montaigne flagship made entirely of ice on the affluent Lake Songhua Seibu Prince Hotel in Jinling province, China.

This marks the primary time the Parisian couture house has built a pop-up location from the bottom up using the ice sculpting technique.

It’s a standard practice in some parts of Nothern China during winter to construct miniature landmarks from world wide with ice and decorate them with colourful lighting to amp up the festivities throughout the Chinese Latest Yr period.

The Dior pop-up, running until Feb 28, follows that tradition and turns the long-lasting Paris store right into a “Frozen”-like winter palace with the brand’s signature items — equivalent to the Bar jacket, Lady Dior bag, and Miss Dior perfume bottle — on display in the shape of ice sculptures. A full range of the brand’s ski collection for each genders is obtainable within the lobby of the Lake Songhua Seibu Prince Hotel.

There are also three light shows every night on the ice constructing, and a special firework light show on the eve, the primary day, and the fifth day of Chinese Latest Yr.

A tent is ready up opposite the ice installation as a restaurant, serving Dior-branded hot chocolate, cookies, and macarons for guests who just glide down the slope.

Prior to this ski resort pop-up, Dior worked with the Sanya Edition Hotel in Hainan Island on a beach collection pop-up and a Dior-branded pool.

It was successful amongst China’s affluent tourists who haven’t been capable of travel internationally, as Hainan island was the one place in China with a tropical climate and it stays a duty-free shopping zone.