CALIFORNIA DREAMING: Add Chanel to the luxurious brands answering the siren call of California.

The French luxury house announced on Saturday that it’s going to unveil its cruise 2024 collection in Los Angeles on May 9. Chanel didn’t specify the venue for the show, but noted that it presented the cruise 2008 collection designed by its late creative director Karl Lagerfeld inside Santa Monica airport.

“This show is a chance for the home to have a good time its connections with the City of Angels,” it said in an announcement.

Chanel’s links with cinema date back to 1931, when movie mogul Sam Goldwyn invited founder Gabrielle Chanel to Hollywood. Her welcoming party on the Los Angeles train station included Greta Garbo, and Chanel would go on to design costumes for actresses equivalent to Gloria Swanson.

The home has costumed actresses starting from Kristen Stewart in “Spencer” to Jeanne Moreau in “Les Liaisons Dangereuses” and Cate Blanchett in “Blue Jasmine.” It also has longstanding partnerships with film events equivalent to the Deauville American Film Festival in France and the Tribeca Film Festival in Recent York City.

California has turn out to be a hot spot for destination shows, with Celine, Ralph Lauren, Dior, Louis Vuitton and Saint Laurent amongst brands which have mounted runway displays there lately.

While Lagerfeld was known for staging shows as far afield as Dubai, Singapore and Cuba, Chanel creative director Virginie Viard has mostly stuck closer to home, especially because the coronavirus pandemic hampered international travel within the wake of her appointment.

She presented her cruise 2023 show in Monaco, with a repeat show in Miami in November. Signaling it’s able to resume destination shows overseas, Chanel staged its Métiers d’Art show in Senegal in December, with a repeat show in Tokyo planned on June 1.