Kopari is betting big on SPF this summer, starting with a pop-up.

The San Diego-based brand is kicking off SPF’s biggest season with a pop-up at Westfield UTC. It’s a part of a broader effort from the brand to capitalize on the success of Sun Shield Body Glow SPF 50, which has already spawned line extensions and develop into considered one of its buzzier products.

“We’re on fire right away. We’ve got grown a lot prior to now yr,” said Susan Kim, Kopari’s chief executive officer. “Body SPF is what consumers have been on the lookout for from us, and we delivered on that. We had a limited edition Rose Gold one launch, and the response has been overwhelming.”

Kim declined to speak numbers, but across the time of the brand’s overhaul in 2021 sales were said to be $30 million at retail, in response to industry sources.

The pop-up is only a stone’s throw away from where Kopari was founded in San Diego. “It’s right in our own backyard. We’ve got our community of fellow San Diegans to support it, we will be here to learn and potentially grow on its success,” said Kiana Cabell, cofounder and artistic director of Kopari. “With our concentrate on sun and SPF, it’s an ideal place for it to be.”

The thought is to make it a major point of sale for the brand in its six-month duration, not only a fast one-off. “It’s not a weekend activation,” Kim said. “I feel those are limiting to a certain extent because in case you’re not in the realm those days, that’s it. We wouldn’t find a way to the touch as many individuals, especially through the summer months, when we will really own SPF and own sun.”

Appetite from the consumers is there, Kim continued. “After so long of individuals being in for COVID[-19], people need to be connected again, they need that have, and we see that from the comments on our social. This product is something you’ve gotten to experience.”

Cabell added that the pop-up “is sort of a test,” saying that if it proves successful for the brand, “possibly we’ll do more.”