The Brooklyn Nets wish to the art world for his or her latest collaboration.
The NBA team is teaming with Brooklyn, Recent York-based artist Kaws for its 2023-24 Nike NBA City Edition uniform. The uniform marks the beginning of a two-year partnership between the artist and the basketball team.
“As a proud Brooklyn resident, I used to be thrilled when the Nets asked me to create a recent uniform design,” Kaws said. “The history, community and keenness of this borough create an energy that inspires my studio practice, the players and the fans. My design goals to capture the vibrancy that we experience day by day when navigating Brooklyn.”
Kaws took inspiration from his 10-part art series, called “Tension,” for the City Edition uniform. The uniform incorporates Kaws’ signature, abstract design and utilizes a color palette of gray, teal, navy and coral. The artist reimagined the Nets logo in a recent graphic style and included his autograph and signature “XX” motif on the uniform.
“The Brooklyn Nets brand transcends the court in some ways, and we’re excited to partner with one other Brooklyn icon, Kaws, to deepen our connection to the borough with this newest City Edition uniform,” said Andrew Karson, senior vice chairman of name marketing, strategy and solutions for BSE Global, which is the Brooklyn Nets’ parent company. “Brooklyn is home to among the world’s biggest creators across genres of culture, including fashion and the humanities, and we feel inspired to have the unique ability to marry basketball with one of the best of our borough.”
Kaws’ uniform comes after the Brooklyn Nets paid homage to artist Jean-Michel Basquiat’s work last season with its 2022-23 City Edition uniform.
The Brooklyn Nets 2023-24 City Edition uniform and accompanying merchandise collection might be available on the team’s website and on the Barclays Center starting this fall.
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