Nike is once more shining a highlight on women.

On Wednesday, the corporate dropped a series of images featuring 14 elite athletes, trainers and other collaborators from the worlds of dance, design, style and photography to have a good time what it is looking “Boundless Expression.”

The hassle is meant to spotlight the corporate’s belief that style is a type of self-expression and wellness features a concentrate on body, mind and life.

“Our ambition is to be the most important champion for all women and girls, making them feel seen and included,” the corporate said. “And whether it’s celebrating all types of or taking motion to create greater change, our commitment is to prove it with progressive, style-led products that deliver meaningful advantages; experiences that transcend traditional types of sport and encompass holistic fitness, and significant progress across our purpose-led goals for people, planet and play.”

This includes some women’s-specific product comparable to the Nike Leak Protection: Period short, the brand new women’s World Cup kits and others.

“For the last 50 years, we’ve been each irreverent and directive — Just Do It. We’ve encouraged people in every single place to take charge and go for it,” said Liz Weldon, vp of Nike global women’s brand management. “Today, we’re meeting people where they’re. We would like everyone to give you the chance to understand their best selves across mind, body and life. And we’re celebrating all types of movement, for all women and all bodies. We see women and girls leading change in all facets of society, and we wish to be her biggest champion.”

The Boundless Expression launch comes shortly after the corporate received significant criticism amongst women for tapping transgender influencer Dylan Mulvaney to advertise its sports bras. Bud Light has also faced backlash and boycotts for using Mulvaney to advertise its product.

Nike executives haven’t responded on to the Mulvaney issue, only commenting on the corporate’s Instagram page: “Hate speech, bullying or other behaviors that will not be within the spirit of a various and inclusive community might be deleted.” Bud Light, whose parent company Anheuser-Busch lost $6 billion in value following the controversy, responded: “We never intended to be a part of a discussion that divides people. We’re within the business of bringing people together over a beer.”

Nike is already the biggest women’s footwear and apparel company on this planet with sales of $8.3 billion in fiscal 2022 and has identified the 2020s as the last decade of girls where it hopes to further increase its sales and reach amongst females.